LinkedIn boasts a 2.74 percent view-to-lead conversion rate, compared to. There are many reasons why advertising on LinkedIn through Sponsored Updates is a smart move for B2Bs, including:

Advertising on the platform is no different-and using Sponsored Updates, we’ve led our own B2B clients’ campaigns to success. We talk a lot about the benefits B2Bs can experience from developing a strong presence on LinkedIn, including improving public awareness of their brand and establishing themselves as thought leaders. Why Should LinkedIn Advertising Be Part of Your B2B Marketing Strategy? Not only is social media where your potential customers most like to spend their time, now more than ever it’s also consumers’ go-to resource for discovering information about businesses, products, and services.ī2Bs can especially take advantage of social media to find, connect with, and promote their business to a vast and targeted audience-and there’s no more effective network for doing so than through LinkedIn. For many businesses, paid advertising remains an important channel for promoting products and services and generating sales-and social media is their platform of choice.

B2b linkedin ads